The Future TV/Raido post 1

Matt Cornwell

Blog post #1

The Future Radio/Television

Article: http://www.mediaweek.com/mw/content_display/news/cable-tv/e3ic55aa124a162e20e52147d9ecb6fd68f?pn=1

This article is about the plans that MTV has for the up coming spring season. Although their number of viewers has been lower than in the past new shows like Jersey Shore, Teen Mom and The Real World: D.C have given MTV some of its viewers back. MTV seems to be getting back on track and coming up with new shows that interest and reach out to their core demographic age of 12-34.

I think that this is a great move on MTV’s part to be working on shows that have the possibility of becoming another Jersey Shore. That show became a huge hit for MTV bringing in 4.83 million viewers, of whom 2.81 million were members of the 18-34 demographic for the seasons finale. If they can come up with shows like Jersey Shore that are relatively inexpensive to produce and bring in large numbers then MTV will be back to where it was before their numbers went down.

Since Jersey Shore had such and impact on their core demographic age group then it is in MTV’s best interest to keep making shows that will interest that demographic to keep them watching their channel. Even if someone was not a fan of the Jersey Shore the odds are that they knew about it or have seen it. If they come out with more shows like Jersey Shore but are different and appeal to different peoples lives or interest then their ratings will only increase with loyal viewers.

In the other article I found that realtes to this is an article that talks about how MTV has changed their logo with a a picture of “Snookie” from the Jersey Shore. Jersey Shore has provided so many viewers that it almost out weighs the loss from advertisers due to the show and MTV thought it was a big enough hit to have its place in the logo (http://adage.com/mediaworks/artice?article id=14207) (picture included on site).

MTV’s more popular shows such as, Jersey Shore, are shown during the late fringe which reaches their target audience because the younger kids are asleep and the book says that men 18 to 49 or 25 to 54 years old are up and watching at that time (pg.211)