Canada is also feeling the effects of a bad economy along with the US. 800 jobs at the start of summer through September to make its target of $171 million in budget cuts for 2009-2010. The plan calls for 393 job cuts at the CBC, 336 at Radio-Canada, and 70 corporate positions. Also, The CBC also plans the sale of $125 million in assets. The CBC receives $1.1 billion a year in federal funding but that money is still not enough to cover the cost to keep all of the CBC's employees.
Heritage Minister James Moore blames the current problem on lack of advertising dollars.
This article shows how everyone one in this hard economic time is struggling to keep their businesses afloat while trying to keep their employees. Also, this article shows how important advertising for a station can be. After doing our group station projects (as well as doing our individual one) I have seen how important and how much a station values its advertising. Advertising brings in the money need to keep a station running strong. Without this money it presents a hardship on the station as shown with CBC. I think CBC needs to re-think about who thier target audience is. Once they do this they can attract the advertisment need to appeal to that audience group. This would be a win-win for the station as well as the advertiser because both would benifit off of eachother.
Sunday, March 29, 2009
Friday, March 6, 2009
http://www.nytimes.com/2009/02/28/business/media/28network.html?pagewanted=2&_r=1
Major broadcast neworks are feeling the affects of the current ressesion. Networks will turn to low budget shows such as reality shows becuase they cost a lot less and are easily produced. Dramas now-a-days are costing as much as 3 million dollars to produce and the networks are not recieving the money they once were. Ratings for networks are also on the decline which means they can not demand high prices for advertisment.
This is important becuase if the economy does not pick up then the highly costly and well produced shows are going to start fading and shows like "Real World" and "Rock of Love"are going to start becoming more popular because they cost millions less and are easy to produce. Also, if networks are not getting the money they need to keep their station afloat they are going to sink. If they aren't able to bring in the money from the advertisments they are not going to be able to support the network.
Since all networks are in the same boat and are competing for the best ratings to attract the most advertisments the compition is great. Networks are going to have to come up with better reality shows and out do whatever the comptition is doing. This is going to lead to some networks going out of business. When a radio station needs to attract new listeners they need to have a strong marking and promotion team. This is going to apply for networks as well. They are going to have to find new ways to attract new viewers and keep them.
This is important becuase if the economy does not pick up then the highly costly and well produced shows are going to start fading and shows like "Real World" and "Rock of Love"are going to start becoming more popular because they cost millions less and are easy to produce. Also, if networks are not getting the money they need to keep their station afloat they are going to sink. If they aren't able to bring in the money from the advertisments they are not going to be able to support the network.
Since all networks are in the same boat and are competing for the best ratings to attract the most advertisments the compition is great. Networks are going to have to come up with better reality shows and out do whatever the comptition is doing. This is going to lead to some networks going out of business. When a radio station needs to attract new listeners they need to have a strong marking and promotion team. This is going to apply for networks as well. They are going to have to find new ways to attract new viewers and keep them.
Subscribe to:
Posts (Atom)