Major broadcast neworks are feeling the affects of the current ressesion. Networks will turn to low budget shows such as reality shows becuase they cost a lot less and are easily produced. Dramas now-a-days are costing as much as 3 million dollars to produce and the networks are not recieving the money they once were. Ratings for networks are also on the decline which means they can not demand high prices for advertisment.
This is important becuase if the economy does not pick up then the highly costly and well produced shows are going to start fading and shows like "Real World" and "Rock of Love"are going to start becoming more popular because they cost millions less and are easy to produce. Also, if networks are not getting the money they need to keep their station afloat they are going to sink. If they aren't able to bring in the money from the advertisments they are not going to be able to support the network.
Since all networks are in the same boat and are competing for the best ratings to attract the most advertisments the compition is great. Networks are going to have to come up with better reality shows and out do whatever the comptition is doing. This is going to lead to some networks going out of business. When a radio station needs to attract new listeners they need to have a strong marking and promotion team. This is going to apply for networks as well. They are going to have to find new ways to attract new viewers and keep them.
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