Canada is also feeling the effects of a bad economy along with the US. 800 jobs at the start of summer through September to make its target of $171 million in budget cuts for 2009-2010. The plan calls for 393 job cuts at the CBC, 336 at Radio-Canada, and 70 corporate positions. Also, The CBC also plans the sale of $125 million in assets. The CBC receives $1.1 billion a year in federal funding but that money is still not enough to cover the cost to keep all of the CBC's employees.
Heritage Minister James Moore blames the current problem on lack of advertising dollars.
This article shows how everyone one in this hard economic time is struggling to keep their businesses afloat while trying to keep their employees. Also, this article shows how important advertising for a station can be. After doing our group station projects (as well as doing our individual one) I have seen how important and how much a station values its advertising. Advertising brings in the money need to keep a station running strong. Without this money it presents a hardship on the station as shown with CBC. I think CBC needs to re-think about who thier target audience is. Once they do this they can attract the advertisment need to appeal to that audience group. This would be a win-win for the station as well as the advertiser because both would benifit off of eachother.
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