Future of TV/Radio post 2 matt cornwell

Matt Cornwell

2/12/10

Future of TV/Radio post 2

Article: http://blackboard.rider.edu/webapps/portal/frameset.jsp?tab_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_56860_1%26url%3D

The big networks are not as secure as they once were and their broadcast revenues as a whole are down. Because cable channels are now making shows that are attracting audiences it has had an impact on the big networks. Since cable channels are now coming out with hit shows it is attracting the eyes of the advertisers to start advertising on their channel instead of advertising on the big major networks. The big networks are now trying to plan out for the future before they get lost in the past. They are working on ways to cut costs and are teaming up with other companies to try and split the costs of production. The networks are also going to have to adapt to the new aged technology and learn the best way to reach out to its viewers.

Finding new ways to keep and gain viewers is extremely important. If the big networks can not find a way to do so they are not going to make it in a now extremely competitive market. Advertisers want to make sure that their ads are getting seen by their target audience and if the big networks can not provide that then they are going to look elsewhere.

Audiences are going to watch what interests them and what they feel they can relate too. There are a lot of channels out there now that are focused to more target audiences such as SpikeTV (men) and Lifetime (women). Advertisers know exactly who is going to most likely be watching these channels so they will know what ads will work on what channel.

If the big networks can not impress advertisers in ratings espcieally during the sweeps and the overnight (pg.136) ratings then the advertisers are going to go to those channels that can provide those ratings and can ensure an audience.

spike tv commercial which shows that men are their target audience. http://www.youtube.com/watch?v=COolJ0pfwlI

The Future TV/Raido post 1

Matt Cornwell

Blog post #1

The Future Radio/Television

Article: http://www.mediaweek.com/mw/content_display/news/cable-tv/e3ic55aa124a162e20e52147d9ecb6fd68f?pn=1

This article is about the plans that MTV has for the up coming spring season. Although their number of viewers has been lower than in the past new shows like Jersey Shore, Teen Mom and The Real World: D.C have given MTV some of its viewers back. MTV seems to be getting back on track and coming up with new shows that interest and reach out to their core demographic age of 12-34.

I think that this is a great move on MTV’s part to be working on shows that have the possibility of becoming another Jersey Shore. That show became a huge hit for MTV bringing in 4.83 million viewers, of whom 2.81 million were members of the 18-34 demographic for the seasons finale. If they can come up with shows like Jersey Shore that are relatively inexpensive to produce and bring in large numbers then MTV will be back to where it was before their numbers went down.

Since Jersey Shore had such and impact on their core demographic age group then it is in MTV’s best interest to keep making shows that will interest that demographic to keep them watching their channel. Even if someone was not a fan of the Jersey Shore the odds are that they knew about it or have seen it. If they come out with more shows like Jersey Shore but are different and appeal to different peoples lives or interest then their ratings will only increase with loyal viewers.

In the other article I found that realtes to this is an article that talks about how MTV has changed their logo with a a picture of “Snookie” from the Jersey Shore. Jersey Shore has provided so many viewers that it almost out weighs the loss from advertisers due to the show and MTV thought it was a big enough hit to have its place in the logo (http://adage.com/mediaworks/artice?article id=14207) (picture included on site).

MTV’s more popular shows such as, Jersey Shore, are shown during the late fringe which reaches their target audience because the younger kids are asleep and the book says that men 18 to 49 or 25 to 54 years old are up and watching at that time (pg.211)